Platinum, pure, rare, eternal, and one of the world’s most precious metals, gives its inspiration to La Prairie’s Cellular Serum Platinum Rare which helps maintain the skin’s electrical balance in order to preserve your natural beauty and youthful appearance. Electrical balance and age-defying benefits helps restore the skin’s natural moisture barrier to provide enhanced hydration and protection. In addition, the serum is enriched with a skin brightening complex, firming agents, and potent anti-oxidants to brighten, tighten and transform skin to a remarkably ageless state. How to Use:Apply morning and/or evening, after cleansing and toning your skin. Dispense one drop of the serum into the palm of your hand and, using your fingertips, smooth over your face, neck and décolleté. Follow with moisturizer.