WHAT IS IT?Your skin needs a drink. Meet our first and only BB with a water-like texture that delivers multiple benefits in just one drop. Why get wet? Our built-in primer water technology means a liquid silk-consistency—it literally glides onto your face, blends easily and moves with your skin. Because it’s alcohol-free, there is no drying, cracking or caking during wear. The ultra-hydrating, oil-free formula also creates a sheer, radiant finish that makes you really love your skin in every conceivable light. Here come the compliments. WHY IT’S UNIQUESimply put, we have no other BB foundation with a thin, water-like veil. What makes it a technological feat is our breakthrough system that suspends pigments in H2O. The big pay-off: a BB that hydrates your skin throughout the day and a demi-matte, but never flat complexion. Just a few drops create a remarkably natural-looking canvas that still camouflages imperfections. Just build for more coverage. Plus, our exclusive Photoset Polymers—taken from medical grade liquid bandage technology—make it last from A.M. to afterhours.BRAGGING RIGHTS• PRIMES: Blurs out imperfections like fine lines, pores and blemishes• PROTECTS: SPF 30 helps shield skin from environmental damage• PERFECTS: Sheer-to-medium coverage comes easy with its buildable, liquid-silk consistency. Plus, 8 forgiving shades means one for every skin tone. Guaranteed.•HYDRATES: A revolutionary formula infused with elements of Primer Water quenches skin• OIL & ALCOHOL FREE: Expect a gorgeous sheen. No shine.ONE-TWO PUNCHWant that all natural off-duty model look? Done. After applying BB Water, add a healthy flush or subtle, sun-kissed sheen to your flawless skin with our new L.A. Lights Blendable Lip & Cheek Color.THE PHOTO FACTOR"It all starts with skin in the studio. A sheer finish on the face reflects natural light better and highlights contours like cheekbones." – Davis Factor, Founder and Photographer. ARTIST HOW-TO: KEEP IT SHEER"Remember, it’s all about perfecting—not masking your skin. You only need to apply foundation on places that need coverage." – Lori Taylor Davis, Global Pro Lead Artist.TIPSApplication couldn’t be easier. Just shake well, release 2 or 3 drops on the back of your hand and blend into face with fingertips. Layer for additional coverage; dot gently on imperfections to conceal.